真正成熟的创业机会，很少以情绪驱动为主要动员方式。越是强调“窗口期”“错过再等20年”，越说明其核心依赖的是心理紧迫感，而非确定性现金流。
Let’s start with the small print. We asked 51 judges to select their top 50 men’s Ashes cricketers, from which we calculated a top 100: 50 points for No 1, 49 for No 2 and so on. The voting rules were simple. Players were assessed solely on their performances in Ashes cricket, though judges could interpret that any way they liked. (Yep, someone did vote for Gary Pratt.) The judges had to pick at least 15 players from each country and a minimum of five from each of five different eras: players who made their debut before the first world war; in the interwar years; from the second world war to 1974; from 1975 till 1999; and from 2000 onwards.
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Producer: Kate White, Katie Tomsett, Clare Salisbury and Alex Mansfield
，这一点在同城约会中也有详细论述
First FT: the day’s biggest stories
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