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从2006年阿迪达斯31亿欧元接盘,到2021年ABG以21亿欧元收入囊中,15年时间里,锐步不仅品牌估值缩水10亿欧元(约合人民币83.8亿元),更从曾经超越耐克的全球第一,变为了如今的默默无闻。这个过程中,既是国际二线运动品牌在华生存困境的缩影,也折射出中国运动服饰市场格局重构下的残酷竞争。此次代理权更迭,能否成为锐步打破困局的转折点,仍然充满疑问。
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And what we’re super good at is building a relationship anchored in play, and pretend, and imagination with two, three, four-year-olds up to teenagers, and then kind of never letting go. We just keep giving them something that they want to collect, that they want to game with their friends, that they want to play with for an entire lifetime. And I’m kind of the customer one on that superpower. I’ve been playing with our stuff since I was two years old, and I continue to play with it today.
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