Neither Netflix nor Paramount have offered much insight into how they would incorporate Warner Bros into their current offerings or seize the opportunity to launch new kinds of streaming packages.
The pre-solicitation released this week is not a request for proposals from industry—it states that a draft Request for Proposals is forthcoming. Rather, it seeks feedback from industry and interested stakeholders about an "objectives and requirements" document that outlines the goals of the Mars mission.
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"That will need to be paid off at some point," says Quilter Cheviot's Ben Barringer. "Having more debt means you've got more burden, and that means you've got less to spend on content."